GCR provides qualitative insight at a rational and emotional level through Focus Groups (FGs), Mini Focus Groups, Triads, Ethnographies and In-depth Interviews (IDIs) through different techniques.
We conduct surveys in primary and secondary sources of information, supporting our customers in their marketing and advertising decisions process.
GCR has the technical and human capacity to conduct different market research projects with information obtained from different collection techniques in primary and secondary sources; in person or online. We recruit or intercept targeted groups face to face or online.
Our qualitative and quantitative information capture systems, adapt to the requirements of our clients, target group and research objectives. This flexibility allows us to adapt to meet time and quality requirements and expectations.
We apply different advanced analysis techniques according to the needs of the research, whether exploratory or descriptive. We generate predictive models applicable to different segments and business phases. We deliver reports and data in a traditional or advanced way, either in the cloud or offline.
Some Words From Our Customers
“As a client, it has been a pleasure to work with GCR. It has been efficient in the way they conducted market researches for us and highly reactive when an issue came up. He is very committed to his clients.”
“GCR helped me to develop a good understanding of the Colombian and Venezuelan retail sector and acted as a knowledgeable guide through potential companies that could be development partners. He persuaded target companies to meet to discuss business partnerships and assisted in the negotiations.”
“GCR assisted our search for a Mothercare Franchise partner in Colombia, they understood the brief clearly and found a strong list of potential partners one of whom we signed with. GCR works quickly and effectively and has strong knowledge of and contacts in the Colombian Retail sector.”
“GCR assisted our search for a M&Co Franchise partner in Colombia. They found a strong list of appropriate potential partners who fitted our brief, which he had spoken to before we engaged directly with them. They also supported my visit to the market and has a strong network of and contacts in the retail sector.”
“IVC contracted GCR to perform a study on the Colombian veterinarian pharma market for a customer of ours interested in defining its entry strategy.
GCR´s performance was highly professional and on level of our requirements. Although availability of public information was limited, GCR has shown a great deal of creativity and a wide contact base to get to the relevant sources.We can recommend GCR as a 100% integer, always friendly and highly motivated Market Intelligence Consultant Company. They deliver 1st class results worth the fees!”
“I recommend GCR for the outcome of his high standard market research and his professionalism to work. I always appreciate their commitment and efficiency when working with a very close deadline. No doubts, I would work again with them”
“GCR provides value by helping their clients. I found them to be personable, and he’s easy to work with because they understand your needs, addressing problems from a professional perspective. Expert researchers.”
” We have been working with GCR for the past three years in projects in Colombia and we’ve been impressed with his dedication and detailed work on all our projects. GCR is committed to deliver excellent results, still, with a flexibility not common in others. We recommend them without hesitation.”
” I worked with GCR as part of a Global project. One of the challenges is always to attain global excellence and consistency across markets and languages. GCR did an outstanding job to ensure excellent service and facilitation all the way through, making the right recommendations based on a profound knowledge of the market and its consumers. A partnership I will continue to build for future work in the region and a great connection to make.”
“GCR has recently worked with me on an international qualitative user research project which involved interviewing people in the process of applying for a UK visa. GCR is easy to work with, they have a great eye for detail and they are not only a great moderators, but bring an insightful mind to the findings of the research. I will certainly be using GCR in the future for any research we carry out in Colombia!”
” GCR is a proactive, sincere, easy to work with, and result oriented professional. They willingly exchange information and ideas, go out of his way to share credit for successes with co-workers, and consistently finds ways to achieve excellent results. In GCR believe in building long-term relations and knows very well how to sustain them and I wish them all the best for his future 🙂 ”
“I’m pleased to work with GCR in Colombia, and the agency leader Mr. Ricardo, we have had a global study, where we used his services, from the first communication with him and his team, their response was super fast, cost was fair, quality was satisfactory, where our client was satisfied for the insights they have obtained through this research. Indeed, GCR helped us, within tight timeliness, they were flexible with all requirements, and last minute changes from our client, it was hassle free, plus high quality. We look forward working together soon.”
“I highly recommend Ricardo for insight projects in Colombia. We partnered with him for a recent qualitative study across Medellin and Bogota and were very pleased with all aspects of project delivery, moderation, local insight and communication with our team in the UK.”
Our Proven Process, Produces Results
1. CONTACT /MEETING /BRIEFING
Tell us your needs in person, by email, call or chat. We can discuss your research needs and research objectives in order for us to work on a research proposal suitable quote that meets your expectations.
2. PLANNING
Considering your budget, time scope, research objectives and target group, we are able to provide you a research proposal and costs. Then we can both examine the details and adjustments to fine-tune the approach to tackle your research needs and expectations.
3. TESTING & TRAINNING
Once the research instruments are defined, a testing phase of the questionnaires or guides (digital or physical) must be accomplished to validate its administration and field real implementation. Debriefing and training of all personnel involved in the research project it’s a must.
4. EXECUTE & FOLLOW-UP
Fieldwork implementation and recurrent reports of its progresses is crucial for a successful research, not only to achieve the established goals, but to make adjustments of procedures. All of these with the sole focus to meet the objectives and expected quality.
5. SUPERVISION & INSIGHTS DELIVERY
We are committed to process the information and deliver the insights as requested by our customers in the expected time and quality.