Unlock the Colombian Market with GCR

Your Strategic Partner for Market & UX Research in LATAM

GCR is a boutique market research agency based in Colombia, delivering actionable insights and strategic data for companies seeking success in the LATAM region. With 17 years of experience, our senior experts personally guide every project, ensuring precise, high-quality results for your market entry, expansion, or innovation initiatives.

Why Choose GCR?

Colombian Market Expertise

Deep, on-the-ground knowledge of Colombia and LATAM markets.

17 Years of Proven Results

Established in 2008, trusted by leading global brands.

Boutique Service

Senior professionals directly manage your project—no handoffs.

Reliable, High-Quality Data

Rigorous participant recruitment and advanced methodologies ensure robust primary data.

Flexible, Cost-Effective Solutions

Tailored research and fieldwork services to fit your needs and budget.

Our Core Services

Full-Service Market Research & Consulting

  • Quantitative & Qualitative Research
  • UX Research (Maze & major platforms)
  • B2B & B2C Participant Recruitment
  • Desk Research & Social Media Listening
  • Data Collection (in-person, online, telephone)
  • Advanced Analytics & Predictive Modeling

Specialized Research Techniques

  • Focus Groups, In-Depth Interviews, Ethnographies
  • Online Bulletin Boards, Customer Journey Mapping, Netnographies
  • Mystery Shopper, Central Location & In-Home Usage Tests
  • Eye Tracking, Usability & Concept Testing

Data Analysis & Reporting

  • Descriptive & Multivariate Statistics
  • Experimental Design & Predictive Models
  • Conjoint & Price Sensitivity Analysis
  • Segmentation & Clustering

Industry Experience

We deliver insights across diverse sectors:

Automotive & Motorcycles

Banking & Finance

Education & Construction
Insurance & Telecommunications
FMCGs, Pharmaceuticals, Home Appliances

Technology, Fashion, Government, and more

Internet Services

IT
APPs
Sports

Lotteries & Casinos

Auto Parts

Energy

Textile & Fashion

Media & Advertising

Government & NGOs

Restaurants & Fast Foods

Pets

Smartphones

Some Customers & Allies

What Sets Us Apart

ESOMAR Membership

Adherence to global standards for ethical and professional research.

Latam Coverage

Fieldwork and data collection in all major cities.

Cutting-Edge Technology

Proprietary tools for data collection, analysis, and reporting.

Ready to Succeed in LATAM?

Gain the strategic insights and reliable data you need to make confident, profitable decisions in the Colombian and LATAM markets.