Generative Competitive Research

Tell us the decision you're facing.

Every engagement starts with a diagnosis call — a senior researcher, no sales pitch, and no obligation to run a study. If we think you already know enough to decide, we will tell you that too.

A GCR work floor, with a dashboard of study results on the wall screen

Book a call with a senior researcher

Tell us the decision you're facing. A senior researcher will help you diagnose it — no sales pitch, and no obligation to run a study.

So a researcher can reach you directly if that is faster than email.

The more concrete, the more useful the call. This is the field we read first.

Preferred time for the call Optional

Just a preference. We confirm by email.

Send a brief / request a proposal

Already have a scoped project? Send the details and we'll come back with an approach and a cost.

Already have a scoped project? Send us the brief →

Before you get in touch

What to expect

What happens on a diagnosis call?

A senior researcher — not a salesperson — works through the decision you are facing: what you are choosing between, what would have to be true for each option to work, and what evidence would make you confident. You leave with a view on what research would actually help, whether or not you run it with us.

Does the call cost anything, or commit me to a study?

Neither. The diagnosis call is free and carries no obligation. Occasionally the honest conclusion is that you already know enough to decide, or that the decision turns on something research cannot settle — we will tell you that, even though it costs us the project.

Do I need to know what research I need before I book?

No. Arriving with a decision rather than a method is the better starting point, and it is what the call is designed for. You do not need a brief, a budget figure or a methodology in mind.

How soon will I hear back, and how is the time agreed?

A senior researcher reads every request personally first — there is no public booking link on this site, because we want to know what the call is about before it is scheduled. Once that review is done you get an email with a calendar link and pick the slot that suits you. The form asks for your preferred date, time and time zone so the options that come back are ones you can actually take; we are in Colombia (COT, UTC−5), which overlaps the working day across the Americas and reaches European mornings.

Should I book a call or send a brief?

Book a call if you are still working out what the research needs to answer. Send a brief if the study is already scoped and you want a proposal against it. If you send a brief and we think the scope will not answer your question, we will raise it before quoting.

What happens to the information I submit?

It is used to prepare for and hold the conversation, nothing else. We are a Colombian company and handle personal data under Ley 1581 of 2012, including your rights to access, correct and delete it; the personal data policy on this site sets out the detail and the channel for exercising those rights.