Experience
18 years of fieldwork, in numbers
GCR has run 338 studies since 2009 — quantitative and qualitative, tracking and ad-hoc, across 33 sectors and more than 15 cities in Colombia and LATAM.
The record below is published in aggregate: no client names, no per-study dates. It is the evidence behind everything else on this site.
The record
- 338
- studies delivered
- 18
- years in the field
- 33
- sectors
- 111,715
- respondents
The evidence
What 18 years looks like
Respondents by collection method
Face-to-face and CATI carry the bulk of the sample — the methods that reach people large online panels miss.
| Method | Studies | Respondents |
|---|---|---|
| Face-to-Face Interviews | 77 | 56,802 |
| CATI | 44 | 42,504 |
| CAWI | 66 | 11,200 |
| In-Depth Interviews | 74 | 990 |
| Focus Groups | 31 | 219 |
Where our clients are
Clients are based in 22 countries. Europe alone commissions 77 of the 338 studies, across 11 countries. GCR reports on LATAM and North America; the organizations buying that work are headquartered worldwide.
- Five largest
- Other countries
- Europe, combined
| Client's country | Studies |
|---|---|
| United States | 68 |
| Argentina | 65 |
| Mexico | 55 |
| Colombia | 53 |
| India | 6 |
| Brazil | 4 |
| China | 3 |
| Japan | 2 |
| Uruguay | 2 |
| United Arab Emirates | 2 |
| South Africa | 1 |
| Europe, combined | 77 |
This is the client's country of origin — where the organization that commissioned the study is based. It is not where fieldwork ran. Europe is broken out country by country in the studies ledger.
Studies by sector
Health & Pharma is the deepest sector, followed by Sportswear and FMCG.
| Sector | Studies |
|---|---|
| Health & Pharma | 57 |
| Sportswear | 49 |
| FMCG | 40 |
| Television | 35 |
| Automotive | 23 |
| Banking | 15 |
| Education | 14 |
| Nutrition | 9 |
Quantitative and qualitative studies
Two-thirds of the work is quantitative, but a substantial qualitative practice sits alongside it.
- Quantitative
- 229
- Qualitative
- 109
| Method | Studies |
|---|---|
| Quantitative | 229 |
| Qualitative | 109 |
Tracking and ad-hoc studies
More than half the work is tracking — clients who stay, measured over time.
- Tracking
- 179
- Ad-hoc
- 159
| Type | Studies |
|---|---|
| Tracking | 179 |
| Ad-Hoc | 159 |
Sample size by sector
Where the respondent base is large enough to report, these are the sectors we have measured at scale.
| Sector | Studies | Respondents |
|---|---|---|
| FMCG | 40 | 32,877 |
| Television | 35 | 29,766 |
| Automotive | 23 | 14,954 |
| Health & Pharma | 57 | 11,397 |
| Sportswear | 49 | 4,030 |
| Beverages | 8 | 2,285 |
| Education | 14 | 2,040 |
| Gambling | 8 | 2,024 |
| NGO | 2 | 2,000 |
| Food | 5 | 1,527 |
| Banking | 15 | 1,500 |
| Media | 6 | 1,452 |
| Agriculture | 8 | 1,405 |
| Technology | 7 | 1,074 |
| Medical | 3 | 1,033 |
| Insurance | 1 | 1,000 |
Sectors with fewer than 1,000 respondents are shown by study count only — a small base does not carry a headline figure.
By sector
What we have done in your category.
- Health & Pharma 57 studies
- Patient-journey work, health-professional research, and competitive and pipeline briefings — with adverse-event reporting and compliance framing built into the fieldwork rather than bolted on afterwards.
- FMCG 40 studies
- Concept and pack testing, shopper and category work, and the archive of past concept tests that most clients have never gone back to.
- Automotive 23 studies
- Competitor launch, price and advertising tracking; model sentiment and defect-signal work; the drivers behind electric-vehicle adoption.
- Banking 15 studies
- Competitor product, pricing and fee tracking; complaint themes and sentiment; churn drivers read from data the client already held.
- Agriculture 8 studies
- Grower and breeder research across languages, the drivers behind input adoption, and continuous monitoring of sentiment and competitor activity in agricultural inputs.
- Also fielded
- Insurance, telecommunications, energy and utilities, government and NGO. Where a sector is thin in our ledger we will tell you on the call rather than implying depth here.
Source: GCR Studies Ledger, 2009–2026. 33 industries in total.
Market context
The market we work in
Sourced, dated figures on the industry and the region. Every number here cites its source.
The global insights industry surpassed US$153bn (2024)
MR US$56bn, research software US$62bn, business services US$35bn; MR grew 4.8%.
Source: ESOMAR — Global Market Research 2025 (via Research World), 2025
Colombia's market research sector grew 15.1% (2023)
Context: 'Rest of Americas' (LATAM+Canada) reached US$2.2bn, +6.0%. Peru US$77m, Argentina US$71m (verifiable LATAM-only proxies). NOTE the regional dollar total bundles Canada.
Source: ESOMAR — Global Market Research 2024 (via Research World), 2025-01-20
See the full studies ledger
Method, sector and sample size for the full record — published in aggregate, with no client names.
Open the studies ledgerBook a call with a senior researcher
Tell us the decision you're facing. A senior researcher will help you diagnose it — no sales pitch, and no obligation to run a study.
Know before you commit.
Tell us the decision you're weighing. We'll tell you what it would take to answer it — and whether we're the right team to do it.
About this record
How to read the ledger
How many studies has GCR delivered?
338 studies since 2009 — 229 quantitative and 109 qualitative — across 33 sectors and more than 15 cities, with 111,715 respondents in total. 179 of those are tracking studies and 159 ad-hoc.
Why are no client names published here?
Because client confidentiality is not something we trade for marketing. The whole record is published in aggregate — no client names, no per-study dates, no attributable results. The brands shown on the logo wall are organizations we have worked with; nothing on this site attributes a specific finding to any of them.
What counts toward the respondent total?
Only methods that carry a sample: focus groups, in-depth interviews, CATI, CAWI and face-to-face. Project management, desk research, mystery shopper, ethnography and central location tests are excluded from the respondent sums, because counting them would inflate the figure with work that does not produce a comparable base.
Are these figures where the fieldwork ran, or where the clients are?
The studies, sectors and respondents describe fieldwork we ran. The client-origin chart is a separate thing: it shows where the commissioning organization is headquartered, which is spread across a good deal more of the world than the region we field in. The two should not be read as the same map.
Can I see the underlying data?
Yes, in aggregate. The studies ledger publishes method, sector, sample size and year for the full record, with the same no-names policy. It is the source behind every figure quoted elsewhere on this site.
Does depth in a sector mean you can work in mine?
Not automatically, and we would rather say so. Some sectors in the ledger are thin — a sector with one study behind it is named without a count for exactly that reason. On the call we will tell you plainly whether our experience in your category is real depth or a single project.
Source: GCR Studies Ledger, 2009–2026