Competitive Research
Understand your market with confident insights and data.
When you need a number you can defend in a board meeting, you need conclusive research: representative samples, sound instruments, real fieldwork, and analysis that holds up.
This is measurement. What price maximizes revenue. How the brand is really performing. Whether the concept is ready. What customers actually think — at a scale that settles the argument.
What this layer covers
Pricing
What price maximizes revenue, and what the market will actually bear.
Brand Diagnostic Model
A structured read on how your brand is really performing, and where it is losing ground.
Concept testing
Whether the concept is ready — before the spend, not after.
Satisfaction & NPS
What customers think, tracked at a scale that settles the argument.
Market & competitive intelligence
The field as your buyers see it: players, positions and where the opening is.
Methods, by name
- Van Westendorp
- A price-sensitivity meter. Four questions establish the range buyers consider too cheap, a bargain, expensive, and too expensive — mapping an acceptable price band.
- Gabor-Granger
- Tests purchase intent at a series of specific price points to estimate a demand curve and the revenue-maximizing price.
- Conjoint analysis
- Presents realistic trade-offs between features and price to isolate what buyers actually value, rather than what they say they value.
- Brand funnel
- Measures the path from awareness through consideration and preference to use and loyalty, showing exactly where the brand is losing people.
Book a call with a senior researcher
Tell us the decision you're facing. A senior researcher will help you diagnose it — no sales pitch, and no obligation to run a study.
Questions we get
About competitive research
Which pricing method should we use?
It depends on the decision. Van Westendorp maps an acceptable range, Gabor-Granger estimates the revenue-maximizing point, and conjoint isolates what buyers trade off. We pick the method after we understand the decision — that is the diagnosis.
How large does the sample need to be?
Large enough to support the claim you need to make, and no larger. Sample size follows from the decision and the sub-groups you need to read, not from a default.
Do you run the fieldwork yourselves?
Yes. Fieldwork is run in-market and in-language with real quality control, rather than subcontracted and passed through.
Tell us the number you need to defend.
A senior researcher will work out what a confident answer actually requires.
