Research for agencies
Your clients ask how you know. Now you have an answer.
Consumer research that ships under your agency's brand — designed and run by senior researchers, from a cost base your clients can actually approve.
LATAM local partner network Worldwide digital reach Based in Colombia
The evidence gap
Every pitch, every rebrand, every launch reaches the same moment: the client asks what the recommendation is based on. Most agencies answer with desk research, syndicated data from three years ago, or the team's experience — and lose to the agency that brought evidence.
Building a research department for an intermittent need doesn't work. Neither does quoting a study priced for a company ten times your client's size.
Two ways agencies work with us
Your clients have never done research
They're not skeptical — they were quoted a number built for someone else. We give you a research line you can offer, price, and bill under your own brand. It usually starts with one concept test and becomes a habit.
You already buy research
Then the question isn't whether it works, it's what it costs you and what it can't reach. Senior execution, shorter cycles, and consumer fieldwork across Latin America and the US Hispanic market — where most providers subcontract and mark up.
What agencies bring us
Will this creative work before we buy the media?
Pre & post ad performance · Creative testing · Concept testing
Which message actually moves them?
Claims and messages · Implicit association
Who exactly are we talking to?
Segmentation · Persona development · Customer journey
Did the campaign move anything?
Brand perception · Tracking · Satisfaction & NPS
What does this market look like, and who else is in it?
Competitive intelligence · Pricing
Does the experience hold up?
UX & usability · Eye-tracking · Product testing
Qualitative and quantitative: in-depth interviews, focus groups, ethnography, online surveys, mixed methods.
It ships under your name
Your logo on the report. Your presentation. Your relationship with the client. We can join the room as part of your team, or never appear at all — your call, every time.
The point isn't discretion. It's that research stops being a cost you absorb and becomes a line you bill.
A real, human sample
Lower cost is worth nothing if the sample isn't real. Every study we field runs the same checks before a single answer counts:
- Duplicate detection
- IP and geolocation validation
- Declared profile checked against geography
- Fraud and impersonation screening
- Non-human response detection
What comes back is a real, human sample, with real answers.
The way we work
We diagnose first. Then we design the right research — not the biggest one.
- Stage 1
Diagnose
We start with your decision, not a method — and pressure-test what a confident answer really needs.
- Stage 2
Design
We design the right study — qual, quant, or mixed — right-sized to your budget and timing.
- Stage 3
Field
We run the fieldwork ourselves, in-market and in-language, with real quality control.
- Stage 4
Decode
We translate the data into your decision: what it means, and what to do next.
- Stage 5
Decide
You act with confidence and lower risk — and we stay available for what comes next.
Brands we've delivered research for
Based in Medellín, Colombia, with fieldwork across Latin America and online research in the United States and Canada. I'm an ESOMAR member, and I run the studies I design.
— Ricardo Guerrero, Director
“If it costs less, something must be worse”
Fair question, and the honest answer is structural. Our cost base is in Colombia, and the person who designs your study is the person who runs it — there's no layer between the two, and no junior team executing someone else's template.
What we don't do is quote before we know your client's target. Incidence rate drives the cost of any study, and it changes completely from one audience to the next. Tell us the decision and the audience, and you'll get a real scope.
Tell us the decision
Not a brief, not an RFP. The decision your client is facing, and who they need to hear from.
